HTML Optimisation: Optimization of your website's HTML accounts for between 50% and 90% of the weighting factors that affect your site's search engine rankings. The actual weight varies depending on the search engine. Even a search engine like Google, which depends heavily on link popularity, must ultimately look to the HTML to determine the relevance of your pages to the search terms entered by their users.
What makes one site rank higher than another? It's a combination of many, many factors. Some of these factors include:
- Title Tag
- Meta Tags
- Position and frequency of keywords within the actual body text area
- Alt tags
- Internal linking structure of your site
- Head Tags
- IP Address
- Domain Name
- Page Names
- etc, etc, etc...
Many people are under the mistaken impression that Meta Tags are the primary factor that influences rankings. Nothing could be further from the truth. Again, if it were a simple matter of inserting key phrases into meta tags, then every website would be listed at the top of the search results. Obviously, this isn't the case. In fact, many engines ignore meta tags altogether.
Search engine optimization is a science, which involves statistical analysis of top ranking web pages to reverse-engineer the search engine's ranking algorithms. We know each search engines unique personality and how to build top ranking pages for each, without "spamming" or abusing the index. Every step of the way we create well-written pages that properly emphasize the keywords and topics that apply to your site. This methodology ensures targeted traffic to your business and improves the search experience for the end-user.
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